The World in Our Living Room

As the world celebrates World Television Day, we at Genesis Studios celebrate the television, one of the most powerful forms of media for communication and information dissemination.

For many years, we have used the television to create awareness and to increase cultural diversity. We understand how the television plays a key role in presenting issues affecting people and this we have exposed through some of dramas: Tales of Eve & So Wrong So Wright

In 1996, UN General Assembly proclaimed November 21 as World Television Day to commemorate the date on which the first World Television Forum was held earlier that year. The UN invited all member states to observe the day by encouraging global exchanges of television programs focusing, among other things, on issues such as peace, security, economic and social development and cultural change enhancements.

The television has shown its strength in the following area:

Authority:

Though in this era of social medium, information is everywhere, but the television has a peculiar authority. Once a programme airs, you know millions of people are seeing it and it has been vetted and created by professionals

Education:

The TV cures our curiosity. Television broadens the mind by exposing people to various cultures, planets and what happens in different part of the world. For example, without TV stations like NatGeo Wild and Discovery Channel we might not know what some animals or birds look like.

Communities:

Television programmes creates communities. TV shows bind people together and trigger reactions on the various social networks. A typical example is Games of Thrones, The sentence “Winter is Coming” starts conversations about the next episode/season of the series.

Sports:

Without television, professional sports would not be recognized. We all enjoy watching our favourite sports on the various sport channels.

Job Creation:

The television employs millions of skilled labour worldwide. From Content Creators, Producers, Cinematographers, Sound Designers, Make-up and Wardrobe Stylists, Stunts guys to Directors, the success of a production creates jobs and generates revenues.

Good Causes:

Television gives voice to a good cause. It gives voice to all those in troubled zones, natural disasters and emergencies.

In line with these, the television is still very important despite the world’s dependence on Social Media and today portrays that.